Aftershock PC
Aftershock PC is a renowned, award-winning custom PC brand, with headquarters in Singapore. With a well-established presence in both Australia and Malaysia, the brand is committed to delivering exceptional craftsmanship, unparalleled service, and outstanding value to its customers.
Role
Marketing Executive, Content Producer, Videographer, Content Creation.
Year
2021 - 2023
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What I did
As a Marketing Executive, I was responsible for overseeing multiple regional sales campaigns. I conducted weekly team meetings to manage projects, and workloads, and maintain team morale to ensure optimal efficiency and productivity. I played a key role in leading creative discussions for ad creation and facilitated the production of image and video assets to ensure that they met high-quality standards, and were aligned with the brand and marketing strategy. I prepared design briefs, managed day-to-day content creation, and was in charge of the company's social media channels, including spearheading the company's TikTok account. I analysed data to continually improve the content and achieve social media excellence. I worked proactively and reactively with various departments and consistently proposed creative solutions to relevant stakeholders.
End to End Video Production
Conceptualised and executed a partnership video for Aftershock PC featuring one of Singapore’s startup company focusing on AI development and tools. Crafted the storyboard, script and led a crew of 2 for the production. Edited and colored in Blackmagic Davinci Resolve.
Ideas ➡ Produce ➡ Results.
I spearheaded the project, "Aftershock PC X NextOfKin Creatives," showing the world that Aftershock PC is not just a top-notch gaming PC company, but also a master of corporate and business PCs. And what better way to showcase our skills than by teaming up with one of our awesome customers, NextOfKin Creatives? With a tight-knit crew of five (at the time) marketing pros, I rallied the troops to transform into a full-blown media team and kick off a production-level video shoot with NextOfKin. The outcome was epic, attracting even more businesses to join the Aftershock PC family. Since this project, we've worked with amazing companies like Legion of Racing and The Smart Local, and even won the trust of businesses like Kinto Singapore. The future is looking bright and I can't wait to see what other exciting adventures are in store for us!
Telling Our Story.
How do you share your business with the world in a fun and engaging way? By creating a killer video! I was lucky enough to lead the charge on an ad campaign that showcased our ready-to-ship PCs with same-day delivery. It was a blast letting my creativity soar! I produced the whole project - from planning to filming to editing. And the result? A resounding success, with a staggering 1.1 million views on YouTube!
Going Further.
As the trailblazers of the custom open-loop "Bubble Tea" cooling PC, we were determined to showcase its brilliance in the most professional and captivating manner. By partnering with our talented Australian counterparts, I produced a video that truly brought this cutting-edge technology to life and was widely recognized and featured in various prestigious articles. It was a thrilling experience and I'm ecstatic about the positive impact it made on our business.